Forkin' Fresh

November 2025 | Graphic design, illustration, brand identity | ANU group project, Human-Centred Design Methodologies course

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Working in a collaborative team, we were tasked with tackling a complex “wicked” problem through a creative design outcome. We chose food waste, and how to encourage students in our area to shop locally and consciously rather than defaulting to corporate chains and plastic-packaged produce. Our response was Forkin’ Fresh, a recipe and local-produce app with a playful brand built around it.

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The app lets users share recipes, generate meal ideas from the ingredients they have, find nearby sellers of “odd bunch” produce, and earn Forkin’ Points for seasonal, low-waste cooking. The brand identity brought this to life through a bold, chunky wordmark, a warm and fresh colour palette, and a hand-illustrated set of fruit, vegetables and forks.

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My contribution was a series of posters and a sticker sheet. The posters promoted the app and the brand’s local, seasonal message, while the sticker sheet turned the illustrated produce and cheeky slogans into a collectable extension of the identity.